VoC Gold

Your Customers Are Telling You Exactly How to Grow

You're Just Not Listening

Fractional growth executive for turning voice of the customer (VoC) intelligence into additional revenue

✔️ More effective marketing & sales

✔️ Stop building features nobody wants

✔️ Turn customer feedback into predictable growth

Here's What I Heard Most From 100+ Founders:

  • "I'm the bottleneck for everything marketing related"

  • "We're flying blind on the decisions that matter most"

  • "We debate product features for months without voice of customer input"

Most founders are sitting on a goldmine of customer intelligence.

But here's the truth: Every day you operate on assumptions instead of customer truth, you're missing conversion improvements, retention fixes, and upsell opportunities hiding in plain sight.

The Guessing Game

When founder instinct hits a wall, every decision becomes expensive

The Reality

  • Your best engineers burn months building features that get no adoption

  • Marketing doesn't resonate because you're speaking your language not the customers

  • Sales teams are unaware of common objection themes

The Hidden Cost:

  • Marketing budgets increase while conversion rates decline

  • Development cycles extend without customer validation

  • Revenue becomes unpredictable without customer-aligned messaging

The Goldmine You're Sitting On

Customer Acquisition Blueprint

Why customers really chose you over competitors and the exact trigger words that close deals. Hidden until the right questions unlock them.

Churn Prevention Playbook

Why customers leave (hint: it's not what you think) and the early warning signals that let you save them before they're gone.

Conversion Boost

Engine

The precise language your best customers use to describe your value. Copy and paste it into your marketing and watch conversions soar.

Hidden Revenue Accelerator

Unmet needs your customers have that could become your next $100K+ revenue stream if you just built what they're asking for.

Partner Stories

Johnathan Newman has a remarkable ability to connect with people through genuine listening and strategic questioning. He's naturally curious about people and their stories, and he knows exactly how to ask the pointed questions that get people talking. When those people are customers of a business, Johnathan excels at directing conversations to extract the kind of customer insights that truly matter.

What sets Johnathan apart is his skill at pulling out information from customers that helps businesses understand how to better tailor their products and services. He doesn't just extract the insights well, he also brings marketing expertise from both strategic and tactical perspectives.

Anyone looking to better understand their customers so they can fine-tune their products and services (and make their marketing, sales, and delivery) more effective should definitely talk to Johnathan Newman.

– Dr. Apollo Emeka

Founder / Managing Partner @ Apollo Strategy Group

Johnathan has a rare combo of sharp thinking, deep empathy, and an experienced instinct for what actually drives results.

He does more than surface insights by pulling out the ones that matter most, framing them clearly, and turning them into a strong and actionable marketing strategy. He asks the "right" questions while listening between the lines, and translating conversations into customer-backed business direction.

If you're looking for someone who can cut through noise and help you see and say things more clearly, he's the one you want in the room.

– Tanmay Kayande

Lead Enterprise Architect & Gen AI Strategist @ Google

What You Actually Get

Not just insights. A complete system that turns customer signals into systematic, repeatable growth.

The 5-Step Signal Capture Process

1

Audit & Align:

  • Diagnose growth frictions

  • Identify gaps in feedback, messaging, and market traction

  • Align goals and define what success looks like

2

Install Feedback Systems

  • Set up surveys, interviews, and feedback channels

  • Make customer insights easy to capture and share

  • Tailor tools and processes to fit your team

3

Synthesize Insights

  • Analyze patterns in feedback, churn, and confusion

  • Capture exact language, spot friction points, and unmet needs

  • Define baseline metrics and growth benchmarks

4

Act on Insights

  • Execute quick wins across marketing, sales, and product

  • Refine messaging, sales tools, and inform product roadmap

  • Track performance against benchmarks

  • Tackle deeper changes that unlock long-term growth

5

Build for Sustainability

  • Document systems, templates, and learnings

  • Train teams to keep insights and metrics flowing

  • Create a repeatable, customer-led growth engine

What Makes This Different?

✔️ Human-first approach: Real conversations with your customers, amplified by AI

✔️ Data-backed decisions: Every insight is grounded in customer truth, not hunches

✔️ One partner, full-stack support: Strategy + execution agency on deck

✔️ Reductionist by design: Fewer things done better, not more complexity

The Choice Is Simple

Keep Guessing:

  • Waste months building features customers don't want

  • Watch marketing budgets increase while conversions decline

  • Miss conversion improvements hiding in plain sight

  • Overlook upsell opportunities that would unlock new revenue

ORRR...

Start Listening:

  • Extract growth intelligence from every customer interaction

  • Turn messaging into conversion rate accelerator

  • Build only what customers want and will pay for

  • Scale with confidence using customer truth as your guide

Ready to Build Your Growth Signal Engine?

Schedule a call to discover the growth intelligence hiding in your customer conversations.

Schedule Coffee + Growth Call

Johnathan Newman | Founder | johnathan@vocgold.com

Jack White | Head of Sales | jack@vocgold.com

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